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Mar 11, 2004 - 03:55 PM

On the Dole

by Carmen Balber
During his State of the State speech, Governor Schwarzenegger reminded the legislature that if he could sell the movie Red Sonja he could sell anything. Lately, Arnold has used his star power and California's prestige in order to sell products, rather than California, one too many times.

ArnoldWatch has learned that the governor plans to appear tomorrow morning at the "Dole Wellbeing Center Groundbreaking" at Dole Foods' worldwide headquarters in Westlake Village. Dole Foods, and its mega-developer spin-off Castle & Cooke, have given Arnold's myriad campaigns $350,000. His appearance is little more than an Arnold endorsement of Dole Foods, for just $350K an hour.

Arnold spent last weekend at the Arnold Classic, lending his name and now California's to the annual bodybuilding extravaganza. He accepted a side job as executive editor of two fitness magazines and lent the title "Governor of California" to the magazines' future success.

Though all publicity may be good publicity when you're pitching a movie, the same rules don't apply when you're governing a state.

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