ArnoldWatch.Org
$50/hour for Elvis Impersonator but $52,400 for Terminator
by
Jamie Court, author of Corporateering
November 20, 2003 - 2:00 PM
We�ve seen all kinds of celebrity impersonators show up at car dealerships for a grand opening or end-of-year sale. But to get the real deal, you need to do something special. And guess what: the car dealership where Arnold celebrated his car tax repeal today just happens to be owned by H.F. and Jane Boeckmann, who contributed $52,400 to Arnold. Of course, $52K for Arnold�s appearance is a great deal considering the advertising that Galpin Motors will get on drive time radio and the evening news.
The auto dealer lobby - the fourth biggest contributor to TeamArnold - is also angling for a big celebrity endorsement of their proposed November ballot initiative, which guts the law against deceptive marketing. The Unfair Competition Law in dealers� sights is the consumer�s best safeguard against predatory financing and bait and switches that are all too common on car lots. Talk about a car tax!
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